Little wonder The Kendo division of LVMH, Moët, Hennesy, and Louis Vuitton want her so much. They’ve shelled out a mouth-watering ten-million dollars ($10m ie N2, 000,000,000) for the star who’s always work, work, work, work, working.
This new deal will see the singer launch her own ‘Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017’.
The 28 year-old is an undisputed chart topper so it’s a game of wins for her and her makeup collection.
Celebrating his new money maker, David Suliteanu, chief executive officer of Kendo said: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars”.
This isn’t RiRi’s first stint in cosmetics. In 2013, she teams with MAC cosmetics on a limited-edition four-part RiRi Hearts MAC color cosmetics collection. In 2014, Viva Glam endorsed her as rep for its lipstick to raise funds for AIDS research.
Her strong business suit is perfumery. Rihanna has produced seven fragrances for Parlux Ltd.; her official fragrance distributors.
In the fall of 2015, Rihanna launched her latest fragrance which raised forty-six-thousand dollars ($46,000 ie N9.200,000) in one afternoon.
Although her perfumes seemed to be plummeting in sales earlier, her “shine bright like a diamond” attitude and not to mention back to back hits have netted about seventy-five-million dollars ($75,000,000 – my calculator broke trying to calculate this in Naira, lol.) in wholesale shipments of Rihanna’s Parlux fragrances; with a stronger market existing for her brand in the U.K. and Europe, particularly.